You searched for: "*"

The results has been filter on Authors containing Bas Homans.
ANA has found 1 results for you, in 2170 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The future of research

Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Fiona Jack, Bas Homans
Companies: Green Light International, MARE
September 1, 2000
×

Citation

Jack and Homans (2000a, September 01). The future of research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-research